Turns out TK Maxx has a website.

Role: Creative Director
Team: Sammy Stanfield + Will Wells
Director: Lou Escobar

No time to learn a language? No problem! According to compelling social media research, it seems that many Duolingo users like to get in their daily lessons while visiting the toilet, making good use of their downtime. With their health, safety, and busy lives in mind, we created Duolingo Roll - the world’s first toilet-paper-based language learning tool.

Duolingo Roll is 100% screen-free, available for English, Spanish, Portuguese, Chinese and Japanese speakers, and made with 3-ply softness - because language learning is hard enough.

Role: Creative Director

For 46 years the Dutch national women’s football team have been called The Orange Lionesses. And they've earned the name - playing with fierce determination and strength in a country where women's football still gets little funding, attention or support. In 2017, the Nike sponsored team was hosting the Women's Euros for the first time ever. So to garner attention for the team and drive conversation around women's football we changed the national crest on their shirt from a Lion to a Lioness.

Role: Art Director / Creative
 
PRESS:
SoccerBible / BuzzFeed  / It'sNiceThat / Dezeen

AWARDS:
OneShow Best of Design / EuroBest Design GrandPrix / Cannes : Glass, Design + PR / Design Museum Beazley Design of the Year / Dezeen 2017 Top 10 Graphic Designs

Role: Creative Director
Team: Marcelo Duarte + Georgina Brisby
Director: Max Siedentopf

Caster Semenya is one of the world's most decorated track athletes, but her records and medals are overshadowed by one narrative - that she is too masculine, too fast and too different from the norm. When the IAAF passed a ruling banning her from competing unless she medically suppressed her naturally occurring levels of testosterone, she decided to fight the ruling. As Caster began her toughest journey yet, we worked with Nike to created a film that would share her story and truth with the world: She was born a woman and she was born to run.

Role: Creative Director
Team: Teresa Montenegro + Chris Cryer
Direction: A.G. Rojas
Photography: Kent Andreasen

Awards:
Cannes Lion / Eurobest / Clios / Shots

A trilogy of awesome for Galaxy A. The films were directed by Anna Hima with original compositions by Tommy Cash.

Role: Creative Director
Team: Riccardo Rachello + Dasha Ovechkina

KLABU is a non-profit foundation, that builds sports clubs in refugee camps and settlements. By raising funds from its own sportswear range, KLABU is able to partner with the local camp residents to build club houses, and provide sports equipment and clothing for the athletes living there.

Wieden + Kennedy’s creative incubator, The Kennedys, created the launch campaign for KLAB’s first collection and sports club in the Kalobeyei refugee settlement. The campaign included a 30-page print booklet, as well as creative assets for the @theklabu Instagram channel and website - all captured by photographer Coco Olakunle. I was lucky enough to help Creative Direct this project.

Creative Team: Ane Santiago + Joseff Murphy

Press: HighSnobiety / Vogue / It’sNiceThat / Forbes

To launch Duolingo’s first brand campaign we decided to finally put the truth about language learning out there – it is really f***ing hard.

That’s why Duolingo made it f***ing fun! In a market where most brands promise fluency after 10 days, we wanted to acknowledge the difficulty and struggles of learning a new language and offer a genuine solution.

Role: Creative Director
Team: Emma Mällinen + Ane Santiago Quintas
Animation: LeCube

While the whole world was looking at the newly built stadiums of Moscow, NIKE decided to look to places where football is actually played in Russia. The Korobkas - where the next generation of footballers dream big and play hard, and where sport culture and street culture intersect. The project started as a guerrilla out-of-home campaign. Hundreds of wheat pastings were posted in and around Korobkas across Moscow. Each was a single piece of artwork that also became a single frame of animation. Frame numbers and a URL next to each piece drove online to a stop-motion film that told a story of Russian street football, literally using the streets of Russia.

Role: Art Director
Direction: David Wilson
Animation: CRCR

AWARDS: Cannes Lion Craft Gold

The red and white checkerboard design of the Croatian jersey is one of the most iconic in the world – especially after the country's relentless and impressive 2018 World Cup run. While Croatia didn't end up defeating France in the final match, we created this concept that lived as out of home, social content and t-shirts worn by the team during their massive welcome home parade in Zagreb.

Role: Creative Direction
Team: Macie Soler-Sala + Zeynep Orbay

In early May 2020 it was announced that Germany’s professional football league, the Bundesliga, would resume after being postponed for months due to the Coronavirus. But all games would be played in front of empty stands. Despite these measures, hundreds of thousands of German fans continued to share their support at home, and in Facebook groups.

To celebrate their unwavering love for their teams, we worked with real football fans from across the country - who filmed themselves singing the classic German stadium chant ‘Marmor Stein Und Eisen Bricht’ from their homes, gardens and balconies. The song’s lyrics acted as both a declaration of love for the game and a homage to Germany’s resilience through the crisis.

Role: Creative Director
Team: Emma Mallinen + Ane Santiago Quintas
Remote Direction: Sara Dunlop

Cristiano Ronaldo – one of the most celebrated and awarded athletes of our time – made a historic move from Real Madrid to Juventus. To celebrate, we placed a massive billboard in Turin, Italy the night before his first home game, that listed out his greatest accomplishments and ended with one simple challenge: Now forget it all, and do it again.

Press: HighSnobiety / HYPEBEAST / ESPN
Role: Creative Direction
Team: Macie Soler-Sala + Zeynep Orbay

For all their famous historical ads, Benetton wasn't selling clothes. The brand had pivoted in their fashion approach, abandoning well-made knits in favour of fast fashion to keep pace with Zara and H&M. We were tasked with creating a new brand platform that showcased products rather than politics. Enter 'Clothes For Humans'. The campaign positions Benetton as a fashion brand for everyday wear; putting the clothes in real-life situations and not the hyper-stylized worlds of their competitors

PRESS: FastCompany / VOGUE
AWARDS: Cannes

Role: Creative Director

On January 2017 President Trump announced an executive order banning refugees and citizen from seven different Muslim countries from entering the USA. UNICEF needed to rally global support for the millions of child refugees who's lives hung in the balance. In response we worked with UNICEF to released a film showing that one of the world's greatest mistakes, was at risk of being repeated. With no paid media support The Shared Story of Harry & Ahmed reached an audience of 7 million people. The film was widely covered by the international press and shared thousands of times on social media. 

SELECT PRESS: Mashable / Forbes / Times of Israel / Huffington Post

AWARDS: Cannes / D&AD / British Arrows

Role: Creative Director / Writer
Direction: Joshua Neale

Mitsubishi was introducing their first electric car to the Canadian market, but needed to debunk the myths and fears around gas-free driving. The Electriphobia Research Institute was created to show consumers there was nothing to be afraid of. Online users underwent virtual treatments to cure their irrational fears of electric cars and a highly-scientific algorithm identified which of their Facebook friends also needed help.

AWARDS
Cannes Lion / FWA Site of the Day / Marketing Awards (Canada) / Applied Arts (Canada)

 

Canadians are apathetic about banking. They know the big banks are ripping them off with fees and low interest rates, but they won't switch. As one of the country's largest alternative banks, Tangerine needed to remind them just how hard they work for every dime, so they'd be encouraged to keep them.

Role: Art Director / Creative
Direction: Miles Jay 

Women, so hot right now! Brands everywhere are jumping on the feminism bandwagon. We created jane st (an agency fully devoted to empowering women through advertising) to show what happens when the trend goes bad.

INTERVIEWS:
i-D / PRI

PRESS:
FastCo / Refinery29 / Bitch Media /NOW
Globe&Mail / MadBlog….Cindy Gallop shout out

AWARDS:
The Webby's  / OneScreen 
 
Directed by AirCastle

My former creative partner Jessica and I created this campaign in response to the garbage and often sexist media coverage female athletes receive. Our video had over 1.5 million organic views within 5 days of being posted, and the campaign was covered by major media networks worldwide.
On the website visitor could browse through the instances of crap media coverage and then tweet directly at news outlets, asking them to do better. 

PRESS:
Mashable / ESPN / ABC News / ELLE / ABC   / CTV News / HuffPost / Metro  / W-Network / Global News / CBC / Teen Vogue

While living in Australia I had the pleasure of creating the design system and promotional campaign for the 2011 Melbourne Writers Festival. As part of the 'Stories from every Angle' campaign we created an interactive book that brought the festival experience into the streets. I was the art director, designer and illustrator on the project.  We also created a 45 second cinema ad, which I co-directed with writer Jim Ritchie.

AWARDS: 
Cannes Lion / OneShow / D&AD